Hypebeast -
9 May 2024 15:11

Formula 1 is making its mark on fashion, with brands from TAG Heuer to PUMA driving into motorsports with a revolutionary perspective. The expansive HUGO BOSS Group is up next, igniting the Miami Grand Prix with a dynamic activation and opening the doors to HUGO GARAGE. Last weekend, HUGO made noise on and off the race track, unveiling its HUGO GARAGE creative venue and making you feel like you're inside F1 mechanic workshops. While continuing to promote its partnership with the Visa Cash App RB...
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